Russian Web 2.0 – ‘Pravda’ of the RUNET
I become a lucky kid. Since I changed into seven, I waited with outstanding anticipation for lunch time, when my mother, who worked at a huge publishing house, might carry a freshly printed % of Soviet newspapers, like “Izvestiya,” “Pravda,” “Trud,” “Komsomolskaya Pravda,” “Krasnaya Zvezda,” “Sovetsky Sport,” all in all, up to ten+ newspapers. There became not anything more best than to chomp on a juicy apple and study all the ultra-modern news in a single %! I even used to combat with my older brother over who gets “Sovetsky Sport” and “Komsomolskaya Pravda” first 토토커뮤니티.
Despite the abundance of styles, from the stiff and professional “Pravda” to the greater secure and younger “Komsomolskaya Pravda”, the opinions expressed had been trimmed to the guidelines of the reigning Soviet propaganda machine. Only after the genie of glasnost got here out of Gorbachev’s bottle, I noticed a few unusually vital articles within the Soviet press. Even then, human beings nonetheless couldn’t surely speak up or relate their opinions to precise activities, except discussing it with pals or spouse and children of their tiny kitchens, where human beings may want to discuss anything and the whole thing at small kitchen tables with the assist of vodka and pickles…
Alas, inside the early Yeltsin generation, the newly minted democratic Russian media developed in a motley team of yellow press, scandals and soap operas. Often it became hard to sift through this glide and locate some real pearls of true fact and compelling critic. In the past due ninety’s, the Internet gave beginning to the blogging universe, and it quick gained popularity from mass customers, newshounds, politicians and critics, growing a gigantic Russian salad of evaluations and philosophies in no way tasted before.
Today Russian running a blog offerings are on their way up. The contemporary studies by using Yandex, the Russian seek engine No. 1, confirmed that the 2 most famous services within the Russian Internet (RUNET) are LiveJournal’s Russian language network (RULJ) and LiveInternet (LI). On June 6, 2007, the RULJ proudly recorded 1 million registered users and blogs. Yet the long-standing #2 running a blog web site LI is unexpectedly attaining its predominant rival, RULJ, in terms of new blogs and regular notes.
However, the distance continues to be huge: LI has one hundred seventy,000 day by day site visitors, whilst there are six hundred,000 traffic at RULJ. LI’s General Director German Klimenko stated to CNews that the variety of lively blogs at LI will exceed LJ via the cease of 2007. Yandex studies suggests that the overall increase of the Russian blogging sphere is 74% (41% international), but the overall variety of Russian blogs account for handiest 3% of world blogs. Analysts consider that via 2008 there can be at the least 10 million blogs inside the Russian part of the global blogosphere.
Let’s make a quick assessment among LI and RULJ. Once you take a look at or sign up to both, one thing will become clear right away: RULJ is truely extra mature and garners an older target audience. LI, boasting a kaleidoscope of services, is crafted for teenagers and teens. Naturally, LI’s target market is developing faster than that of RULJ. After all, children are craving for corporation and socializing. The big distinction is inside the exceptional of content material and blogs, where at LI bored young adults spill out their clean half of-thoughts and goals, while the best ol’ RULJ crowd is a good deal extra content material with serious topics and informative content material. There is a remarkable variety of truly thrilling blogs and forums at RULJ. Nevertheless, each blog arenas cover nicely for his or her kind of audiences.
Depressed Russians and Football Widows
Well, yes, when you are getting into the Moscow Sheremetyevo Airport, the primary Russians who you see aren’t smiling and appearance quite gloomy. But in reality associating Russians with melancholy – that sounds funny to me. Little did I recognize that a new time period “a Russian” means simply that! Here is what one RULJ user, presented to talk about to the Russian blogging community. Under the subject “presenteeism” this consumer shared newly coined English language phrases that hadn’t yet come to Russia. These are the primary 3 words:
“mac nazi” – human beings loopy about Apple Macintosh products
”football widow” – a girl who believes her husband is useless in the course of football fits
”a russian” – a person who’s constantly in depression and sees the world in black
And there is a lot extra of this new language in there.
Now, how about checking the maximum famous blogs in Russia? Yandex regularly publishes its personal score of RUNET’s blogs at: Blogs.Yandex.Ru/pinnacle. As of July 3, 2007, there had been 2,189,one hundred sixty blogs rated at the Yandex device.
Blogger Services Rating by using Yandex, July 3, 2007
• LiveInternet 51,823 statistics on July three
• LiveJournal forty eight,439
• Diary.Ru 18,609
• Blogs.Mail.Ru 12,289
• Love ♥ Planet 7,935
• Planeta.Rambler.Ru 2,875
• Beon.Ru 2,398
• Jamango 2,129
Search in blogs through Yandex, July 3, 2007
• Steve Bloom
• Transformers the sport
• Timothy and Sobchak
• Harry Potter
On July 3, 2007, famous categories covered (most popular are in caps letters): Anime, CRAP, spring, VIDEO, questions, children, DIARY, friends, Eurovision, LJ, existence, video games, exciting, Internet, history, photographs, cinema, books, subculture, personal, lytdybr or ksnls,h, love, humans, my thoughts, my existence, MUSIC, mind, thoughts aloud, mood, information about lifestyles, approximately me, relaxation, positive, POLITICS, pranks, nature, psychology, journey, task, thinking about, various, desires, occasions, recreation, hyperlinks, poems, tv, creativity, tests, films, PHOTO, soccer, hockey, school, humor, me, me and my buddies.
Copycats Lure Millions of Users
However massive RULJ and LI groups are, happily there is plenty more that you could discover in the Russian blogosphere. Ever wondered what the Russian copies of the famous Western blog web sites had been? Here you’re: MoiKrug.Ru is a nearby version of LinkedIn; Odnoklassniki.Ru – Classmates.Ru; Fakultet.Ru, VKontakte.Ru — FaceBook; Habrahabr.Ru – Dig.Com; Privet.Ru (Comby) – MySpace. MoiKrug makes a speciality of professional network. Odnoklassniki are searching out misplaced contacts, particularly from their high schools. VKontakte and Fakultet are orientated in the direction of college students. While the copycats of the “One Million Dollar Site” that secured a actual million to its British proprietor did not spark with the skeptical Russian internet-network, social networks quickly went berserk.
The contemporary hit of the Russian Web 2.Zero is VKontakte.Ru. Recently Alexa (www.Alexa.Com), a leading Web Statistic Portal, placed VKontakte because the Top-four Russian website online, proper after such giants as Mail.Ru, Yandex and Rambler. Users reward the website for clean-to-use layout and lots of capabilities much like Facebook. For instance, currently VKontakte introduced video, allowing customers to add motion pictures to their pages. The web site additionally allows you to search by way of task contact, Friends, and remind you of your buddies’ birthdays. According to VKontakte statistics, some 12,000 human beings sign up in this website online day by day.
Created in 2006, Habrahabr.Ru, an analog of Dig.Com, became a hit almost without delay. Habrahabr’s target market include human beings interested by the Web development and Internet financial system, web-designers, programmers, journalists, analysts and various organizations interested in the Internet. The venture allows its customers to feature blogs, write articles, paste information and create non-public audio and video packages. In 2007 Habrahabr won the Project of the Year 2007 and Best Internet Community Awards.
Apart from those websites that assist to locate pals and provide socializing platform, there are some interesting projects protecting numerous social desires.
For instance, consistent with Habrahabr, currently E-Generator.Ru supported through FINAM protecting, launched DrugMe.Ru (observe that during Russian drug literally approach “a chum”), a social site for humans with numerous illnesses interested in socializing with every other, locating better pills and docs, recommending suitable clinics, and so forth. Among the offerings which differ from RULJ, a sick individual can search amongst users with the equal analysis and depart a reference about a particular physician and clinic, and many other things. By the stop of 2007, the website online hopes to get as a minimum a million customers. And its predominant promoting method can be the use of virus advertising via the satisfied pool of first customers, supplemented by catchy scientific news and fulfillment memories.
Education is any other sphere that is destined to be Web–oed. As an instance, in 2006 Intel and TransTelecom jointly released a Web 2.Zero assignment for Russian teachers. The Letopisi.Ru project aimed at instructing teachers in using Web 2.Zero principles to create a platform for collective educational initiatives. Letopisi.Ru helped many Russian instructors contain their college students in institution tasks.
Show Me the Money: ‘Cherchez La Femme’ a l. A. Russ
So, where is the cash? Mamba.Ru President, Nikita Sherman, stated that a few 15 million humans use net dating web sites. And this market is growing 70% to 100% yearly. Thus, in 2006 web-relationship web page owners harvested USD 34 million of earnings. According to iKS-Consulting, fifty two% of these audience are guys with higher training and commercial enterprise proprietors. Yes, for a threat to discover your Cinderella/Jolie or a Super/Spiderman, Russian males and females don’t mind spending their tough earned rubles.
Yet Web 2.0 web page proprietors additionally search for the “green” light in the end of Web tunnel. Given which you created a unique, popular and beneficial web site, the easiest way is promoting your begin-up commercial enterprise and merging with massive Russian Web cash cows. That’s what MoiKrug.Ru and Damochka.Ru did, promoting their agencies to Yandex and Rambler respectively. However, pinnacle managers of Fakultet.Ru selected a exclusive manner to monetize their business. According to CNews, Fakultet literally supplied every of its users their percentage within the venture, making their subscribers shareholders. This August the employer will difficulty a million stocks (1% of Charter Capital) and distribute amongst its customers. The company owners are seeking to each monetize their enterprise and engage their customers on this business. Finally, different corporations, like DrugMe and Eva.Ru, are looking for sponsors and commercial.
One way or another, Russian Web 2.Zero is evolving into a very innovative and living organism that brings people collectively and offers wonderful commercial enterprise opportunities to bright entrepreneurs and programmers. So, are you feeling Russian now?
Dr. Andrey Gidaspov has over ten years of revel in in business consulting within the IT and telecom (ICT) fields in Russia, CIS and Asia. Andrey has sealed deals for hundreds of American groups with Russian and CIS companions, ranging from begin-up groups to large multi-countrywide businesses in the course of Eurasia. His beyond customers encompass famous technology leaders which includes Motorola, Harris, Tekelec, Oracle, Corning, Tellabs, Qualcomm, Net2Phone, Nortel, Andrew and lots of others.
In September 2004 Andrey opened his very own consulting business, Gidabyte , based in Hong Kong, China. The company affords a wide variety of business consulting inside the ICT quarter for worldwide agencies in Eurasia and Asia Pacific. GidaByte’s bi-month-to-month publication “GidaScope” has turn out to be an immediately achievement ( among various corporations interested in doing business in Russia. Andrey currently authored his first book – “Riding the Russian Technology Boom” – for you to soon be available on Amazon.